A New Era for Online B2B Marketing
Proven Techniques for Audience Targeting that Drives Conversions
Armed with powerful online data, B2B businesses can now identify with greater precision their target prospects online, and easily get the right message in front of the right person, improving relevancy and increasing conversions.
In this on-demand Webinar, Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit, and Russell Glass, CEO of Bizo describe a little of the history of B2B online marketing and a lot of the possibilities of this new era.
This Webinar will cover topics including:
• Learning from the Past: A Brief History of Online Advertising
• Audience Targeting Unlocks the Promise
• Making It Real: Who Visits Your Website -- and What to Do About It
• Getting at the Value of Audience Targeting
Proven Techniques for Audience Targeting that Drives Conversions
Armed with powerful online data, B2B businesses can now identify with greater precision their target prospects online, and easily get the right message in front of the right person, improving relevancy and increasing conversions.
In this on-demand Webinar, Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit, and Russell Glass, CEO of Bizo describe a little of the history of B2B online marketing and a lot of the possibilities of this new era.
This Webinar will cover topics including:
• Learning from the Past: A Brief History of Online Advertising
• Audience Targeting Unlocks the Promise
• Making It Real: Who Visits Your Website -- and What to Do About It
• Getting at the Value of Audience Targeting
To watch the Webinar, please fill out the brief form below.
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